The Challenge
Writing unique content is hard. Any one can do a Google search, find examples of a similar business, service or topic and simply cut and paste it into a document. There are many reasons this is not a good idea. Copyright infringement is serious so it's a no-no, also search engine algorithms are sophisticated enough to recognise plagiarism.
What We Did
I take the time to learn about a new client's business. The background informs the style, tone and content of the blog. I factor in time to do the research and identify their point of difference. This allows me to write a blog that positively showcases the company, its products or services or alternatively provides tips or information that is relevant to the reader.
What We Achieved
I love the challenge of writing new and interesting copy. My methodology includes the careful use of key words which are naturally incorporated into the content. Regularly publishing a well written blog can improve your SEO ranking which makes it easier for potential customers to find you.