Blogs

BLOGS

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I write blogs on every topic under the sun.  The subjects can be as diverse as designer baby clothes to high performance car servicing.  From cosmetic beauty treatments to relining a crushing mill on a mine in regional Australia.  My writing experience is supported by local knowledge, strategic thinking, great analytical skills and the ability to translate complex ideas into content that is comprehensive, informative and easy to read.

The Challenge
Writing unique content is hard.  Any one can do a Google search, find examples of a similar business, service or topic and simply cut and paste it into a document.  There are many reasons this is not a good idea.  Copyright infringement is serious so it's a no-no, also search engine algorithms are sophisticated enough to recognise plagiarism.  

What We Did
I take the time to learn about a new client's business.  The background informs the style, tone and content of the blog.  I factor in time to do the research and identify their point of difference.   This allows me to write a blog that positively showcases the company, its products or services or alternatively provides tips or information that is relevant to the reader.  

What We Achieved
I love the challenge of writing new and interesting copy. My methodology includes the careful use of key words which are naturally incorporated into the content. Regularly publishing a well written blog can improve your SEO ranking which makes it easier for potential customers to find you. 
 
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