Services
SERVICES
The ancient art of storytelling is something that the human race has used to communicate since time began. Even today with all the technology we have at our finger tips, it’s still a very effective form of communication.
COMPELLING COPY
Investing in a new website is a great way to showcase your business. Because visitors are potential clients, it's important to have a site which is visually pleasing, easy to navigate with the right information in an easy to read format. Visitors want up to date news and information and so does the search engine algorithm.
Google likes authentic and interesting copy. They've invested $millions in their algorithms which are constantly crawling through content to filter out the rubbish. It's how sites are ranked and helps determine whether your site pops up on page 1 or 10 when someone is searching for your goods or services.
My approach is to write content that attracts, delights and then engages your ideal client to connect. The key words will be in there, but hidden in plain sight.
My job satisfaction is getting to know my clients. Watching a new website go live, and seeing the analytics take off whenever we publish a new blog. It’s immensely rewarding
CONTENT IS KING
A well written blog is a great marketing tool and knowing the market is an invaluable asset. I write intelligent copy in plain English and pitch it at the right level to resonate with your target audience.
I work with you to identify key messages, then craft content that engages the reader, covers the key points, weaves in a subtle call to action and highlights your point of difference. When page landings start converting into contacts - then it’s over to you and your team.
Happy customers leave great online reviews, plus they’re more likely to recommend you to family and friends.
As every business knows, word of mouth recommendation is the best advertising money can't buy.
SPECIALIST ARTICLES
If you’re time poor the first thing to slip is often your website. It’s a pity because:
- you probably paid a lot of money to have it professionally designed;
- 97% of all customers use Google to search for goods or services; and
- You need an effective way to link with potential customers.
Blogging is an affordable way to get your message out there, so is publishing an article on LinkedIn or other sites and linking it back to your website. Because writing isn’t everyone’s strength, I help lots of clients with ghost written articles on their specialised subject or opinion pieces on topical events.
One article can be published on your website as a blog, on LinkedIn as an article and included in your newsletter. That's a great return on investment.
“We used Denise from D’Scribe during the establishment stage of our new website and found her professionalism and the quality of her writing to be of an excellent standard. We have no hesitations in recommending Denise and D’Scribe.”
Adam Passmore – Partner, AR Advisors
“We loved the energy, commitment and talent that Denise from D’Scribe bought to our project. She listened carefully to our needs and with dedicated passion transformed our stories to make our vision a reality.
Thanks for asking the right questions.
Thanks for listening to our feedback and then communicating all this in a powerful, clear and meaningful way.
Always mindful of our brand. Never precious, always authentic and the service we received was exceptional.”
Jacinta Dowsing - The Dowsing Group
"Denise took the time to get to know us not only to collect the desired and required content but additionally the flavour and feel we so desperately needed.
She was able capture our organisational culture which is important to us and our audience.
She was thoughtful, caring and diligent.
Thank you Denise, you were integral in the success of a completed professional product that we are proud of. You are now an important member of our team."
Sherl Westlund - Executive Director Diabetes Research WA
"Denise has a real knack for taking rather dry, academic background information full of medical terms and jargon, and turning it into a succinct, compelling case for giving. I was astounded when Denise was able to take a 40 page ‘thesis’ written by one of the clinicians at the hospital and turn it into an easy to read and understand two page document!
Her naturally inquisitive nature, genuine love for words, and ability to turn work around quickly made her excellent additional resource for my team. If you are looking for a ‘user friendly’ copywriter, I would strongly recommend you speak to Denise."
Janmarie Michie
Head of Marketing and Communications
Perth Children's Hospital Foundation
Denise’s help, guidance and hard work helped us to take the initial concept documents and refine them into a completed Code of Conduct and policy documents which formed part of a larger submission to of the Department of Biodiversity, Conservation and Attractions.
Such was the standard of the final submission, it immediately attracted letters of support from some of the World's foremost raptor biologists, ecologists and enthusiasts including Prof Grahame Webb of the International Union for the Conservation of Nature (IUCN), Dr Nick Fox OBE, Jemima Parry-Jones MBE and many others.
The submission has allowed us to showcase our work as World leaders in the rehabilitation of raptors using highly specialised techniques.”
Michael Calvin
Founder of RFAWA
"I just wanted to thank Denise at D'Scribe so much for writing amazing content for my Glowing Rooms website.
Initially, I had engaged someone from one of those sites with freelancers that are overseas because I was on a budget. It was a very frustrating process working with that person and I requested a lot of revisions and they still couldn't deliver what I wanted. In the long run, it did cost me a lot of my time and energy.
Denise listened to what was important to me and delivered amazing and creative content in a very short time."
Ben
Glowing Rooms Australia
