Linkedin Profiles & Articles
LINKEDIN PROFILES AND ARTICLES
When a local business person asked me to take a look at their LinkedIn profile I was shocked. The information focused entirely on what they had done ten years previously. Their role in leading and managing their current highly successful business barely got a mention.
This client is time poor. They have a successful business to run and a growing family. Even though they are acknowledged industry experts, they don't have time to spend hours writing and publishing articles.
The Challenge
People look up your profile on LinkedIn for several reasons. To verify who you are. To check your track record if you're apply for a job. Or to assess your credentials if they're thinking of using your services. The challenge is to achieve a balance between showcasing a person's knowledge and expertise and demonstrating their current skills and competencies.
What We Did
I regularly ghost write articles on industry specific issues or developments and blogs on the types of services offered by the Company. The articles are published on LinkedIn, in journals or print media and on the company website.
What We Achieved
This strategy can build an individual's profile within an industry sector. In addition, it achieves improved outcomes for the website through what is sometimes referred to as the Link Juice factor. A way of using SEO to maximise the amount of positive ranking factors that a link may pass from one page to the next generated from internal or external links. Best of all, it frees up the client to spend quality time with their family.
“We used Denise from D’Scribe during the establishment stage of our new website and found her professionalism and the quality of her writing to be of an excellent standard. We have no hesitations in recommending Denise and D’Scribe.”
Adam Passmore – Partner, AR Advisors
“We loved the energy, commitment and talent that Denise from D’Scribe bought to our project. She listened carefully to our needs and with dedicated passion transformed our stories to make our vision a reality.
Thanks for asking the right questions.
Thanks for listening to our feedback and then communicating all this in a powerful, clear and meaningful way.
Always mindful of our brand. Never precious, always authentic and the service we received was exceptional.”
Jacinta Dowsing - The Dowsing Group
"Denise took the time to get to know us not only to collect the desired and required content but additionally the flavour and feel we so desperately needed.
She was able capture our organisational culture which is important to us and our audience.
She was thoughtful, caring and diligent.
Thank you Denise, you were integral in the success of a completed professional product that we are proud of. You are now an important member of our team."
Sherl Westlund - Executive Director Diabetes Research WA
"Denise has a real knack for taking rather dry, academic background information full of medical terms and jargon, and turning it into a succinct, compelling case for giving. I was astounded when Denise was able to take a 40 page ‘thesis’ written by one of the clinicians at the hospital and turn it into an easy to read and understand two page document!
Her naturally inquisitive nature, genuine love for words, and ability to turn work around quickly made her excellent additional resource for my team. If you are looking for a ‘user friendly’ copywriter, I would strongly recommend you speak to Denise."
Janmarie Michie
Head of Marketing and Communications
Perth Children's Hospital Foundation
Denise’s help, guidance and hard work helped us to take the initial concept documents and refine them into a completed Code of Conduct and policy documents which formed part of a larger submission to of the Department of Biodiversity, Conservation and Attractions.
Such was the standard of the final submission, it immediately attracted letters of support from some of the World's foremost raptor biologists, ecologists and enthusiasts including Prof Grahame Webb of the International Union for the Conservation of Nature (IUCN), Dr Nick Fox OBE, Jemima Parry-Jones MBE and many others.
The submission has allowed us to showcase our work as World leaders in the rehabilitation of raptors using highly specialised techniques.”
Michael Calvin
Founder of RFAWA
"I just wanted to thank Denise at D'Scribe so much for writing amazing content for my Glowing Rooms website.
Initially, I had engaged someone from one of those sites with freelancers that are overseas because I was on a budget. It was a very frustrating process working with that person and I requested a lot of revisions and they still couldn't deliver what I wanted. In the long run, it did cost me a lot of my time and energy.
Denise listened to what was important to me and delivered amazing and creative content in a very short time."
Ben
Glowing Rooms Australia
