The Challenge
AR Advisory has transitioned from a traditional Chartered Accountancy practice to a dynamic organisation that offers a suite of complementary services. Their point of difference is that they have committed to up-skilling all of their accountants through targeted professional development training, enabling them to provide clients with an enhanced range of services. The challenge was to present their organisation in a fresh and interesting way that was in line with their values and brand.
What We Did
My approach was to take complex topics and present them in a way that is both interesting and easy to understand.
What We Achieved
By keeping the focus at a high level, I was able to outline what AR Advisory could do for their clients and why. This strategy allows the reader to understand the benefit of using the services without too much unnecessary detail.